NBA Cautions Fans About Counterfeit All-Star Merchandise

As the NBA All-Star game approaches in New Orleans, the NBA is starting to prepare to deal with the millions of dollars to be made from counterfeit merchandise at th event. Since 1993 the NBA has seized over 9 million pieces of counterfeit merchandise valued at over $329 million.

Here are some tips for fans:

  • Look for the hologram sticker or holographic hangtag and a sewn-in or screen printed neck label identifying the merchandise as “genuine” or “official,” as authorized by the NBA
  • Shop at NBA-authorized retail locations, such as the NBA All-Star Jam Session presented by adidas at Ernest N. Morial Convention Center, New Orleans Arena, NBA Store on 52nd & 5th Avenue in New York City, and official hotels rather than buying items from street vendors, flea markets, or other questionable sources.
  • Beware of ripped tags or irregular markings on apparel.

The NBA insists upon the highest quality products, to protect both our authorized vendors and our fans, said Ayala Deutsch, senior vice president & chief intellectual property counsel for the NBA. Counterfeiting is a lose-lose situation, harming those retailers who play by the rules and cheating fans out of the lasting NBA mementos they deserve.

The Super Bowl ran into counterfeiting issues just weeks ago with ticket scalpers selling fake tickets for thousands of dollars. Luckily the scalpers were caught but who knows how many others were effected by fake ticketing or merchandising.

Security at all NBA events will be tight this week and the NBA will be working closely with federal, state and local law enforcement authorities, who will be responsible for security measures including the enforcement of local laws prohibiting the sale of counterfeit merchandise during NBA All-Star 2008 events.

More info here.

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